Spell Designs

Spell Designs Pty Ltd, known for its brand Spell, is a fashion and lifestyle company that has carved a niche in the apparel industry with its distinctive style and ethos. Based in the picturesque coastal town of Byron Bay, New South Wales, Australia, Spell Designs operates under the business name Spell and The Gypsy Collective. The company was founded by Isabella Pennefather, who is also one of the key principals of the firm. The brand is renowned for its bohemian and vintage-inspired fashion, which includes a range of clothing, accessories, and home decor items. Spell Designs' products are characterized by their unique prints, intricate detailing, and sustainable production practices. The company's offerings cater to a global audience who seek out its eclectic and free-spirited aesthetic. With a workforce of approximately 51-100 employees, Spell Designs maintains a boutique approach to its operations, ensuring a personal touch in all its customer interactions. Despite its modest size, the company has made a significant impact on the fashion industry, with an estimated revenue of $1M-$5M. Spell Designs places a strong emphasis on ethical manufacturing and sustainability. The company is committed to reducing its environmental footprint by using organic cotton, low-impact dyes, and implementing eco-friendly packaging solutions. This commitment extends to the brand's social responsibility initiatives, which include supporting various community projects and charitable causes. The company's headquarters are located at 15 Browning St, Byron Bay, New South Wales, 2481, Australia, which serves as the central hub for its creative and operational activities. Spell Designs also boasts a robust online presence, with a comprehensive e-commerce platform that mirrors the brand's aesthetic and values. Spell Designs continues to evolve, expanding its product lines and reaching new markets while staying true to its core values of creativity, sustainability, and community. The brand's success is a testament to its ability to blend fashion-forward design with conscious production, resonating with consumers who value both style and substance.