Smitten Merino

Smitten Merino Pty Ltd is an Australian family business that has been creating high-quality merino wool clothing since 2007. The company, which owns the brand Smitten Merino, is renowned for its premium superfine merino wool clothing and thermals, offering a range of products that are both stylish and practical. The company was founded by Nicola and Carl Mason, who had a vision to design lightweight merino wool clothing that was not only comfortable and practical but also stylish. They wanted to create a brand that would reflect the beauty and quality of Tasmanian merino wool, and thus, Smitten Merino was born. Smitten Merino takes pride in being an earth-friendly brand, utilizing natural fibers that are sustainable and biodegradable. Their commitment to ethical and sustainable fashion is evident in their manufacturing process, which is carried out entirely in Australia, supporting skilled Australian workers. The company's product line includes a luxurious range of sleepwear, which has been scientifically proven to improve sleep quality. According to research conducted by the University of Sydney, wearing merino wool sleepwear can help you fall asleep faster and enjoy deeper, less fragmented sleep. In addition to sleepwear, Smitten Merino offers a variety of clothing items such as coats, scarves, dresses, cardigans, and jumpers. Each piece is designed with the utmost attention to detail, ensuring that customers receive a garment that is not only high in quality but also timeless in design. Smitten Merino is also a part of the Fashion Revolution, advocating for transparency in the fashion industry and encouraging consumers to consider the origins and production of their clothing. The brand's dedication to supporting local manufacture and promoting ethical fashion choices sets it apart in the industry. The company's store is located at 47 Sandy Bay Road, Battery Point, Tasmania, and they are open throughout the week with varying hours. Customers can also shop online, with Smitten Merino offering worldwide shipping for their Australian-made products. Overall, Smitten Merino Pty Ltd represents the pinnacle of Tasmanian craftsmanship, combining world-class superfine merino wool with classic design to create clothing that customers can cherish for years to come.