SIMBLY

We believe great design and environmental sustainability can come together to improve our lifestyles and create balance with nature. We manufacture well-designed, minimalist furniture made of sustainably harvested, FSC certified wood. Our factory is located in the Blue Ridge Mountains near Asheville, North Carolina. While we are a [mission-based company](https://simbly.com/pages/climate-positive-furniture-beyond-sustainability) with deeply held values about protecting the planet and supporting our local economy, we also believe in delivering great products at an attractive value. That's why we developed our direct-to-consumer business model. There are no hidden wholesale or distributor markups in our prices. Instead, we ship our products directly to you straight from our factory, cutting out the middle man, and passing you the savings. The world doesn’t have to be people vs planet, when it can be people _and_ planet.   ### **Simbly Co-Founder & CEO** Josh Dorfman is an award-winning environmental entepreneur, author, and media personality. He is perhaps best known as the Creator and Host of [The Lazy Environmentalist](https://www.lazyenvironmentalist.com/) reality TV show on Sundance Channel, radio show on Sirius Satellite Radio, and book series helping consumers discover easy, stylish, and convenient ways to live sustainably. Josh also launched and led Vine.com, a natural and organic product e-commerce retailer backed by Amazon. He was Vice-President of Marketing for GoodGuide, a "Fast Company 50" tech company creating radical transparency in consumer products to illuminate their health, environmental, and ethical performance. He developed the green product standards for other major e-commerce retailers including Diapers.com, Soap.com, and Wag.com. Josh's first eco-friendly furniture company, Vivavi, was named to Inc. Magazine's first-ever "Green 50" as a pioneer accelerating the green economy. For his work over the course of his sustainability career, Josh was inducted into the inaugural class of the International Green Industry Hall of Fame.  As a sustainable lifestyle expert, Josh has appeared on numerous television and radio shows including _Morning Joe, Fox & Friends,__ and NPR's All Things Considered._ Fun fact_:_ Josh is the only guest to have ever ridden bicycle onto the set of the _Martha Stewart Show._