
Savannah Morrow The Label
🇺🇸 United States
Savannah Morrow The Label, LLC is a fashion brand that stands out for its commitment to sustainability and ethical practices. Founded by Savannah Morrow, who was born and raised on the southern coast of Australia, the label reflects her deep connection with nature and her passion for fashion as a form of creative expression. The tension between her love for the environment and the often wasteful fashion industry led to the creation of her own label, which aims to harmonize these two passions.
The brand was launched with a clear vision: to create fashion that is kind to the planet. This vision is evident in their initial collections, which featured handmade, eco-friendly designs crafted from natural materials. The team at Savannah Morrow The Label works tirelessly to source sustainable fabrics woven by local artisans, with the goal of reducing and eventually reversing the environmental impact of fashion.
Savannah Morrow The Label is more than just a fashion brand; it's a pioneer in the sustainable fashion movement. Their approach goes beyond creating stylish clothing; they are dedicated to reshaping the fashion landscape into a greener, more eco-conscious space. The brand's journey began in 2017 with a simple yet profound question: How can fashion be kinder to the planet? This question has evolved into a continuous quest to not only decrease the environmental footprint but also contribute to the regeneration of our environment.
As the brand grows, it remains committed to its core values. While the need to scale up has led to a shift from 100% hand-loomed to 70% hand-loomed fabrics, the brand invests significant time and effort to ensure that new partners align with their values and contribute to sustainable and regenerative progress.
In terms of worker welfare, Savannah Morrow The Label has a Code of Conduct that covers essential workers' rights, such as no child labor and gender equality. However, there is room for improvement, particularly in ensuring that everyone in their supply chain earns a living wage. The brand is transparent about its supply chain, which is a positive step towards accountability.
When it comes to animal welfare, the brand has a strong policy against using materials like leather, wool, fur, and exotic skins. They are also transparent about the sources of any silk they use, ensuring that their products are as animal-friendly as possible.
In summary, Savannah Morrow The Label, LLC is a fashion brand that embodies the principles of sustainability and ethical production. With a focus on handmade, eco-friendly designs and a commitment to the well-being of workers and animals, the brand is making significant strides in creating a more sustainable and ethical fashion industry.
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