
SAINT + SOFIA
🇬🇧 United Kingdom
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About (SAINT + SOFIA)
Saint + Sofia Inc., founded in October 2019, is a London-based fashion brand known for its sustainable and fair-trade practices. The company was established by Malcolm and Dessi Bell, who have extensive backgrounds in the fashion industry, having worked with notable brands such as Louis Vuitton, Roland Mouret, Ted Baker, and French Connection. The brand aims to fuse art and science in its design and production processes, creating fashion that is not only stylish but also ethically produced.
Saint + Sofia designs its collections in its London studios, drawing inspiration from modern culture, art, and music. The production takes place in family-owned factories in Europe, ensuring control over quality and working conditions. The company is committed to sustainability, using natural or recycled fabrics and biodegradable packaging to minimize environmental impact. They also work with the charity Trees for Cities to offset their carbon footprint by planting trees.
Since its inception, Saint + Sofia has grown significantly, serving over 300,000 customers across the USA, UK, and Europe. The company operates online but plans to open its first physical stores in London in 2024. Their products have been featured in prestigious publications like Vanity Fair, Vogue, Stylist, and Harper's Bazaar, reflecting the brand's growing influence in the fashion industry.
Saint + Sofia is also known for its community and charitable contributions. They have supported various causes, including donations to the Natural History Museum in London, Trees for Cities, and key worker support during the COVID-19 pandemic. They also contribute to the development of the AstraZeneca COVID-19 vaccine through donations to Oxford University and regularly donate items to charities like Smartworks and women’s shelters in Southeast England.
The brand emphasizes inclusivity, offering a broad size range from UK 6 (US 2) to UK 22 (US 18), with options for Petite, Regular, and Tall inseams. This approach ensures their clothing is accessible to a diverse customer base. Saint + Sofia has received multiple awards for its innovative e-commerce strategy and outstanding working environment, including the Investors in People Gold Award and nominations for the National Business Award and Entrepreneur of the Year Award.
Overall, Saint + Sofia stands out for its commitment to sustainability, fair trade, and innovative design, making it a significant player in the ethical fashion industry.