rue21

🇺🇸 United States

rue21, Inc is an American specialty retailer of casual apparel and accessories. The company, headquartered in the Pittsburgh suburb of Warrendale, Pennsylvania, was originally founded in 1970 as Pennsylvania Fashions Inc. It underwent a rebranding to rue21 after emerging from a voluntary reorganization under Chapter 11 bankruptcy protection in May 2003. The brand rue21 is designed to resonate with individuals who desire to feel or appear 21 years old, offering a range of products that appeal to both teenagers and adults seeking a youthful style. The company's product line includes dresses, tops, jeans, jewelry, jerseys, pants, shorts, jackets, boots, formal dresses, belts, bags, perfumes, makeup kits, and personal care products. With a focus on providing quality styles at accessible prices, rue21 positions itself as a fashion destination that caters to various personalities and budgets. In 2013, the company was acquired by Apax Partners, a global private-equity firm, for $42.00 per share in cash. However, rue21 faced financial challenges and filed for Chapter 11 bankruptcy protection again on May 16, 2017. It successfully emerged from bankruptcy on September 22, 2017, with a new ownership structure that included hedge funds BlueMountain Capital Management, Southpaw Asset Management, and Pentwater Capital Management. Throughout its history, rue21 has demonstrated an ability to expand and adapt. The company's growth trajectory included an ambitious plan to increase its store count, which was evident when it opened its 500th store in Harlingen, Texas, on July 23, 2009, and its 1000th store in Enid, Oklahoma, on November 14, 2013. Additionally, rue21 has invested in its infrastructure, such as the expansion of its Distribution Center in Weirton, West Virginia, to support its growing number of stores and future growth plans. Today, rue21 continues to serve customers across the United States, maintaining its commitment to offering the newest fashion trends for girls and guys, and ensuring that its merchandise meets the evolving tastes and preferences of its target demographic. The company operates over 500 stores nationwide and remains a relevant player in the retail fashion industry.
About
Brands
Reports
Related Companies
ESG Data
Unclaimed Badge

Unclaimed Profile

This Company Profile has not yet been claimed. To claim the profile, please click here.

Some Numbers About rue21

Founding Date
N/A
Unique Entity Identifier
***********
D-U-N-S® Number
**-***-****
Ownership Type
For Profit Company
NAICS Code
******
UKSIC Code
*****

About (rue21)

rue21, Inc is an American specialty retailer of casual apparel and accessories. The company, headquartered in the Pittsburgh suburb of Warrendale, Pennsylvania, was originally founded in 1970 as Pennsylvania Fashions Inc. It underwent a rebranding to rue21 after emerging from a voluntary reorganization under Chapter 11 bankruptcy protection in May 2003.

The brand rue21 is designed to resonate with individuals who desire to feel or appear 21 years old, offering a range of products that appeal to both teenagers and adults seeking a youthful style. The company's product line includes dresses, tops, jeans, jewelry, jerseys, pants, shorts, jackets, boots, formal dresses, belts, bags, perfumes, makeup kits, and personal care products. With a focus on providing quality styles at accessible prices, rue21 positions itself as a fashion destination that caters to various personalities and budgets.

In 2013, the company was acquired by Apax Partners, a global private-equity firm, for $42.00 per share in cash. However, rue21 faced financial challenges and filed for Chapter 11 bankruptcy protection again on May 16, 2017. It successfully emerged from bankruptcy on September 22, 2017, with a new ownership structure that included hedge funds BlueMountain Capital Management, Southpaw Asset Management, and Pentwater Capital Management.

Throughout its history, rue21 has demonstrated an ability to expand and adapt. The company's growth trajectory included an ambitious plan to increase its store count, which was evident when it opened its 500th store in Harlingen, Texas, on July 23, 2009, and its 1000th store in Enid, Oklahoma, on November 14, 2013. Additionally, rue21 has invested in its infrastructure, such as the expansion of its Distribution Center in Weirton, West Virginia, to support its growing number of stores and future growth plans.

Today, rue21 continues to serve customers across the United States, maintaining its commitment to offering the newest fashion trends for girls and guys, and ensuring that its merchandise meets the evolving tastes and preferences of its target demographic. The company operates over 500 stores nationwide and remains a relevant player in the retail fashion industry.