Reem Clothing

Reem Clothing Limited, the owner of the brand Chi Chi London, is a prominent player in the fashion industry, known for its designer and retailer role in women's and children's clothing and accessories. The company has made a name for itself by bringing catwalk fashion directly to the high street, offering a stunning range of cocktail, prom, evening, and maxi dresses that cater to various occasions. The brand's journey has seen significant milestones, including a change in ownership and management. On September 8, 2023, Chi-Chi Collection Limited underwent administration, and its business and assets were acquired by Reem Clothing Limited. This transition included the brand name, website, and social media accounts, allowing the company to continue trading on the same platform as before. Reem Clothing Limited operates from its base at Unit 15 Lockwood Industrial Park in London, maintaining regular business hours throughout the week. Despite the challenges faced during the administration process, the company has been committed to improving its internal processes to ensure a smoother and more efficient customer experience. The acquisition by Reem Clothing Limited has allowed Chi Chi London to revitalize its brand, focusing on customer satisfaction and service. The company has addressed concerns regarding refunds and exchanges from the period before the administration, offering assistance and discounts to affected customers as a gesture of goodwill. Chi Chi London's dedication to fashion and customer service is evident in its approach to business. With a clear vision and a customer-centric strategy, Reem Clothing Limited continues to uphold the legacy of Chi Chi London, ensuring that the brand remains a beloved choice for fashion enthusiasts.