Rand Freres

Groupe Rand SAS is a French company with a rich history and a strong presence in the fashion accessories and costume jewelry market. It is the owner of the brand Balaboosté, which is known for offering affordable jewelry. The company has its roots in the heritage of the Rand family's large glassworks in Bohemia at the end of the 19th century. This historical background has contributed to the company's strong industrial expertise and innovative pearlizing technology, setting their product quality apart.

Founded in 1995, Balaboosté has been a subsidiary of the Rand Group, and it has been expanding its reach with plans to open a dozen stores in France by the end of 2023. As of the latest update, Balaboosté had 16 stores in France and Luxembourg, with a target to increase this number to 25. The brand is also present in over 400 dealers across Europe.

Groupe Rand SAS has been led by Michael Ziegler, representing the fifth generation of the family at the helm of the company, which was established in 1896. Besides Balaboosté, the group also owns the brand-enseigne Lollipops, which operates around thirty boutiques, and has recently acquired Atelier de Famille, a brand offering personalized jewelry since 2006.

The group's expansion strategy includes not only growing its retail network but also creating personalized collections of jewelry and accessories for fashion retailers. With a presence in more than 15,000 points of sale distributed across 15 countries, Groupe Rand SAS does not disclose its turnover but is recognized for its contribution to the costume jewelry market in France and beyond.

This extensive reach and the acquisition of Atelier de Famille reflect the group's commitment to growth and excellence, maintaining strong family values and a dedication to quality. The group's portfolio of brands and its industrial capabilities position it as a significant player in the global fashion accessories market.