Prevention

Prevention, LLC, a leading manufacturer and marketer of nutritional supplements, traces its roots back to its inception in 1926. The story of NATURADE, one of its flagship brands, is intertwined with the vision of two Duke University alumni, Kareem Cook and Claude Tellis. Recognizing the prevalence of diet-related illnesses like diabetes within their families, they were inspired to revolutionize health and well-being. NATURADE stands out in the natural products industry as an innovator committed to restoring the natural balance between nutrients and foodstuffs. Their product range includes vitamins, nutritional supplements, and beauty care items, with a focus on plant-based protein powders and other health-related innovations. In 2012, Claude Tellis and Kareem Cook, both African-American entrepreneurs, acquired NATURADE, propelling it to become the largest African American-owned nutraceutical company. Subsequently, NATURADE earned national certification as a Minority Business Enterprise (MBE) in 2015, a testament to its commitment to diversity and inclusion. NATURADE's products are widely available in leading retailers across natural and mass retail channels, meeting the stringent standards of major outlets like Whole Foods. Their holistic approach extends beyond mere supplementation to address consumers' overall well-being, both domestically and internationally. As part of Prevention, LLC, NATURADE continues to advance the field of nutrition and supplements with a legacy spanning nearly a century. Their dedication to health, innovation, and inclusivity remains steadfast, empowering individuals on their wellness journey. For more information, visit the official NATURADE website. Remember, good health starts with informed choices, and NATURADE is committed to guiding individuals towards holistic wellness.