
Pranarom France
🇫🇷 France
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About (Pranarom France)
Pranarom France Sarl, established in 1991, specializes in pharmaceutical products, particularly aromatic essential oils and natural extracts. Their product portfolio encompasses chemotyped essential oils renowned for therapeutic properties, along with other natural extracts and hygiene and skincare products. With a global reach, Pranarom France caters to a diverse clientele worldwide.
As part of a broader strategy, Pranarom France operates within a portfolio of complementary brands. It was acquired by L'Oréal Group in 2006, though recent ownership transitions occurred in 2023 when L'Oréal sold the green beauty brand Sanoflore to Ekkio Capital and Sergio Calandri. Sanoflore, based in the Drome region of France, had a focus on organic products and was integrated into L'Oréal's Active Cosmetics division.
However, with the recent transaction, Sanoflore regained independence under new management and shareholders. Despite this change, L'Oréal ensured no redundancies in France, aligning with its social values. The company's Dermatological Beauty division, including brands like La Roche-Posay and Vichy, has witnessed substantial growth, reaching sales of 1.6 billion euros in 2023.
In summary, Pranarom France Sarl's legacy endures through its commitment to natural and therapeutic products, facilitated by associations with brands like Sanoflore and Biofloral.