Pepe Jeans Group

🇪🇸 Spain

Pepe Jeans Group, S.L., the owner of the renowned brand Pepe Jeans, is a prominent player in the fashion industry, known for its denim and casual wear. The company was established in 1973 in the Portobello Road area of London by three brothers, Nitin, Arun, and Milan Shah. It began as a small weekend stall at the Portobello Road Market and quickly expanded to a store in Carnaby Street, eventually growing its presence across Europe in the 1980s. The headquarters of Pepe Jeans Group is now located in Sant Feliu de Llobregat, Spain. Over the years, the company has seen various ownership changes and expansions. In February 2015, Pepe Jeans and Hackett London, which are part of the Pepe Jeans Group, were acquired by the Lebanese M1 Group and the LVMH subsidiary, L Capital Asia. These companies were previously owned by a combination of Torreal Funds, Artá Capital, L Capital Europe, and the management team. Pepe Jeans Group has also diversified its brand portfolio. In 2015, it introduced Norton Clothing, a brand paying homage to the British motorcycle brand founded in 1898. The group's commitment to innovation and cultural relevance was further highlighted when Dua Lipa became a global ambassador for the brand in 2019. As of 2024, Pepe Jeans Group employs around 4,500 people and offers a wide range of products including jeans, shirts, shorts, eyewear, and other accessories. The company's products are marketed through two brands and distributed via various channels such as wholesale, own retail network, distributors, e-commerce, and through agency and licensing agreements. Pepe Jeans Group has a significant global presence, with two-thirds of its sales coming from outside Spain. The group operates over 200 shops and has more than 6,000 points of sale. It has a strong foothold in countries like Spain, Portugal, the UK, France, Germany, and Italy. In the realm of sports, Pepe Jeans has been a sponsor of Red Bull Racing in Formula One since 2010. In 2024, the company signed a title partnership deal with Red Bull to form the Red Bull Racing Pepe Jeans Academy Programme, supporting Hamda Al Qubaisi for the 2024 season of F1 Academy, a female-only single-seater racing championship founded by Formula One. The company celebrated its 50th anniversary in September 2023 with a photo exhibition in London, showcasing its many campaigns and honoring its new ambassador, Lila Moss. Later that year, Pepe Jeans announced plans to expand in the Indian market, aiming to open over 100 new stores in the country over the next three years. Pepe Jeans Group, S.L. continues to be a dynamic force in the fashion industry, blending its rich heritage with modern trends and global expansion strategies.
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Founding Date
1973
Unique Entity Identifier
***********
D-U-N-S® Number
**-***-****
Ownership Type
For Profit Company
NAICS Code
******
UKSIC Code
*****

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Pepe Jeans London

About (Pepe Jeans Group)

Pepe Jeans Group, S.L., the owner of the renowned brand Pepe Jeans, is a prominent player in the fashion industry, known for its denim and casual wear. The company was established in 1973 in the Portobello Road area of London by three brothers, Nitin, Arun, and Milan Shah. It began as a small weekend stall at the Portobello Road Market and quickly expanded to a store in Carnaby Street, eventually growing its presence across Europe in the 1980s.

The headquarters of Pepe Jeans Group is now located in Sant Feliu de Llobregat, Spain. Over the years, the company has seen various ownership changes and expansions. In February 2015, Pepe Jeans and Hackett London, which are part of the Pepe Jeans Group, were acquired by the Lebanese M1 Group and the LVMH subsidiary, L Capital Asia. These companies were previously owned by a combination of Torreal Funds, Artá Capital, L Capital Europe, and the management team.

Pepe Jeans Group has also diversified its brand portfolio. In 2015, it introduced Norton Clothing, a brand paying homage to the British motorcycle brand founded in 1898. The group's commitment to innovation and cultural relevance was further highlighted when Dua Lipa became a global ambassador for the brand in 2019.

As of 2024, Pepe Jeans Group employs around 4,500 people and offers a wide range of products including jeans, shirts, shorts, eyewear, and other accessories. The company's products are marketed through two brands and distributed via various channels such as wholesale, own retail network, distributors, e-commerce, and through agency and licensing agreements.

Pepe Jeans Group has a significant global presence, with two-thirds of its sales coming from outside Spain. The group operates over 200 shops and has more than 6,000 points of sale. It has a strong foothold in countries like Spain, Portugal, the UK, France, Germany, and Italy.

In the realm of sports, Pepe Jeans has been a sponsor of Red Bull Racing in Formula One since 2010. In 2024, the company signed a title partnership deal with Red Bull to form the Red Bull Racing Pepe Jeans Academy Programme, supporting Hamda Al Qubaisi for the 2024 season of F1 Academy, a female-only single-seater racing championship founded by Formula One.

The company celebrated its 50th anniversary in September 2023 with a photo exhibition in London, showcasing its many campaigns and honoring its new ambassador, Lila Moss. Later that year, Pepe Jeans announced plans to expand in the Indian market, aiming to open over 100 new stores in the country over the next three years.

Pepe Jeans Group, S.L. continues to be a dynamic force in the fashion industry, blending its rich heritage with modern trends and global expansion strategies.