Paula's Choice

Paula's Choice is a global skincare company founded by Paula Begoun in 1995. The company is renowned for its science-backed products and direct-to-consumer e-commerce model. Paula's Choice offers a wide range of skincare products, including AHA and BHA exfoliants, anti-aging boosters, antioxidant serums, body care products, cleansers, eye treatments, hair care products, lip and smile care products, masks, men's products, moisturizers, oil control products, retinol treatments, self-tanning products, skin lighteners, sun protection products, targeted treatments, toners, and vitamin C treatments. The company is committed to providing smart, safe products based on scientific research, without gimmicks or misleading claims. Paula's Choice is also dedicated to diversity and hires great people from a wide variety of backgrounds. The company has been Leaping Bunny certified since 2013-03-21, ensuring that its products are cruelty-free. In 2021, Paula's Choice joined the Unilever Prestige family, further expanding its reach and continuing its mission to deliver high-performing skincare solutions.