Oh Polly

Oh Polly Ltd is a rapidly growing pureplay fashion brand known for selling women's clothing internationally. The company has a fascinating origin story, having been established from charitable beginnings. The founders, Claire Henderson and Mike Branney, initially set up The Brannerson Foundation, which laid the groundwork for what would become Oh Polly. The brand is recognized for its social-first business model, which revolves around its industry-leading Instagram and Facebook accounts. This approach has paid off handsomely, as evidenced by Oh Polly's ranking as the 5th most engaged UK clothing retail social media brand in 2019. Fast forward to 2023, and the brand boasts a combined following of over 8 million across its platforms, marking it as one of the fastest-growing fashion brands in the UK. Oh Polly's headquarters are located in Glasgow, with additional offices in Liverpool, Los Angeles, Dhaka, and Guangzhou. The company employs over 350 people in the UK and 1500 employees worldwide. This global presence underscores the brand's international appeal and its commitment to creating trend-driven, high-quality products from ethical supply chains. The founders' journey wasn't without its challenges. One notable setback occurred when one of their first suppliers absconded with £30,000, which was all the money the company had at the time. However, the founders' perseverance paid off, and they advise aspiring entrepreneurs not to quit, as persistence is key to success. Oh Polly prides itself on being a brand that provides a 'little bit extra,' offering unique, trend-driven fashion that's sure to get noticed. It's one of the few UK brands that designs and produces its own garments, allowing for exceptional quality control and distinctive fashion offerings. Customers often express that with Oh Polly, "you get what you pay for." In addition to its commercial activities, Oh Polly is a brand with a purpose. A percentage of its profits every month goes to The Brannerson Foundation, a charity based in Cambodia. This commitment to giving back is integral to the company's ethos and is reflected in its mission statement, which emphasizes the provision of high-quality, head-turning products from ethical sources. The company's unique selling point lies in its in-house design and production capabilities, which set it apart from many other fashion brands. This allows Oh Polly to offer unique styles and maintain high standards of quality, which are central to the brand's identity and customer satisfaction. Overall, Oh Polly Ltd stands out not just for its fashion-forward products and significant social media presence, but also for its origins in charity work and its ongoing commitment to ethical practices and giving back to the community.