Nudea

Nudea Ltd is a private limited company that specializes in specialized design activities. It was incorporated on April 18, 2018, under the company number 11315690, and operates from its registered office address at 78 Mill Lane, London, United Kingdom, NW6 1JZ. The company was initially named Interval Intimates Ltd from April to September 2018 before changing to its current name, Nudea Ltd. The brand Nudea, owned by Nudea Ltd, was founded with the aim of modernizing the bra purchasing process. Launched in October 2019, Nudea is a direct-to-consumer online underwear brand that has redefined the bra fitting experience. The company has developed its own bespoke fitting tools, including the Nudea Fit Tape, to enable accurate and comfortable self-measurement at home. This innovation addresses the issue that 80% of British women are wearing the wrong bra size, by transforming an outdated and often inconvenient physical process into a simple and empowering one. Nudea's products, which include bras and knickers, are engineered to fit well and look great across all sizes. The brand's ethos is to make women feel like a "New Goddess," which is reflected in the name Nudea—a combination of the Latin words "Nu" and "Dea." The company strives to fill the gap in the UK retail market between comfortable bras and beautiful lingerie, offering products that do not force women to choose between comfort and aesthetics. Priya Downes, the co-founder of Nudea, was inspired to start the company out of her own frustrations with shopping for underwear. With a background in luxury fashion, she sought to create a brand that offers good-fitting, comfortable bras that are also aesthetically pleasing and delivered in a convenient online shopping experience. Nudea Ltd is committed to providing supportive and functional underwear that not only looks and feels good but is also kind to the planet. The company's products come in various styles and sizes, crafted from recycled fabrics, ensuring all-day support while promoting sustainability. In summary, Nudea Ltd, through its brand Nudea, is a forward-thinking company that has successfully combined design, convenience, and sustainability to revolutionize the way women purchase and experience underwear.