New Guards Group

New Guards Group Holding S.P.A., known as NGGH, is an Italian fashion conglomerate founded in Milan in 2015. It operates under the management and coordination of Farfetch Ltd. The company has established itself as a powerhouse in the luxury fashion industry, with a focus on transforming early-stage brands into profitable, growing businesses. The company's business model revolves around designing, manufacturing, and distributing luxury goods for a range of global brands. NGGH has a diverse portfolio that includes clothing, accessories, jewelry, and design pieces. One of the key aspects of NGGH's philosophy is the promotion of the "Made in Italy" ethos, which emphasizes contemporary design coupled with traditional craftsmanship. NGGH's corporate office is located at Via Filippo Turati 12, 20121 Milan, Italy. As of 2024, the company has been acquired or merged and operates as a subsidiary. Despite this change in ownership status, NGGH continues to maintain its brand identity and operational autonomy. The company's executive team includes Olivier Germain as the Chief Merchandising Officer, Claudio Antonioli as a Co-Founder, and Cristiano Fagnani as the Chief Executive Officer. The board is chaired by a representative from Farfetch. NGGH's investment and acquisition strategy have been pivotal in its growth. Notable brands under its umbrella include Palm Angels, Heron Preston, Alanui, and Ambush (Tokyo). Each brand brings a unique aesthetic and customer base to the group, contributing to its overall success. Financially, NGGH has shown a steady growth rate and has a significant presence on social media platforms, indicating its influence and reach in the fashion industry. The company's commitment to innovation and luxury has positioned it as a leader in the fashion world, with a promising future ahead.