Myer

Myer Pty Ltd is a storied Australian department store chain that has become a household name since its inception. The company was founded in 1900 by Sidney Myer and his brother Elcon when they opened their first store in Bendigo, Victoria. From these humble beginnings, Myer has grown to become one of Australia's largest and most trusted department stores, with a network of 56 stores across the country. The company's journey through the years has been marked by significant milestones and strategic decisions that have shaped its current standing. In 1911, the Myer Emporium was opened, and in the following decades, Myer expanded through acquisitions, including the notable purchase of Grace Brothers. The merger with Coles in 1983 was a landmark event, representing the largest deal in Australian corporate history at the time. After a period of private ownership, Myer returned to public hands with a listing on the Australian Securities Exchange in 2009. Under the leadership of CEO John King since 2018, Myer has implemented its Customer First Plan, focusing on enhancing customer experience both in-store and online. This strategy has included improvements to physical stores, growth of the online platform, and an upgrade to the MYER one loyalty program, which boasts over seven million digitally contactable members. Myer's product range is diverse, encompassing womenswear, menswear, beauty, homewares, electrical goods, toys, and general merchandise. The company is known for its commitment to quality, service, and value, which has earned it a place in the top ten most trusted brands in Australia according to Roy Morgan. Looking ahead, Myer is investing in the future of retail with the lease of a new state-of-the-art National Distribution Centre. This facility will employ leading technology to deliver products more efficiently, supporting the company's omnichannel approach and meeting the evolving demands of both online and in-store customers. As the owner of the high-end fashion brand sass & bide, Myer continues to cater to the fashion-forward consumer, offering a range of premium apparel that reflects contemporary style and trends. The acquisition of sass & bide has allowed Myer to enhance its fashion credentials and appeal to a broader demographic. In summary, Myer Pty Ltd is a venerable institution in Australian retail, with a rich history and a forward-looking approach to business. Its commitment to customer satisfaction and innovation ensures that it remains at the forefront of the retail industry, continuing to serve Australians with a unique shopping experience.