MSNL

MSNL B.V. is the parent company of MS Mode, a Dutch fashion retailer that specializes in clothing for curvy women, particularly in sizes 40 to 52. Founded in 1964 by Max Abram, MS Mode initially started as a small store in Rotterdam selling women's coats. Over the years, it has grown into a prominent brand operating around 400 stores across several European countries, including the Netherlands, France, Belgium, Spain, Germany, and Luxembourg. The brand has undergone several changes in ownership and rebranding efforts. After being owned by Maxeda, which also managed other well-known retailers, MS Mode became part of Roland Kahn's Excellent Retail Brands in 2010. The company focuses on providing stylish and affordable fashion options tailored to the needs of its customers, emphasizing inclusivity in sizing and fashion. Today, MS Mode's headquarters are located in Diemen, Netherlands, and the company employs around 4,684 individuals, contributing to its vibrant retail operations. The brand is known for its diverse collections that cater to the fashion preferences of women aged 35 and older, with an aim to enhance their shopping experience