Mother of Pearl

Mother of Pearl Limited is a contemporary luxury womenswear brand that stands out for its commitment to sustainability, individuality, and authenticity. Founded in 2002, the London-based company has been at the forefront of ethical fashion, integrating eco-friendly materials and fair trade practices into its operations. The brand's journey began with a vision to create fashion that is not only stylish and contemporary but also responsible and conscious of its environmental impact. This vision was further solidified when Amy Powney joined the company and eventually took over as the Creative Director. Powney's passion for sustainability has been instrumental in transforming Mother of Pearl into a brand that prioritizes the planet and its inhabitants. In 2017, Powney's efforts were recognized when she won the BFC/Vogue Designer Fashion Fund. The award facilitated the launch of "No Frills," a core sustainable collection that forms the everyday Mother of Pearl wardrobe. This line is characterized by its use of organic and natural materials, a transparent supply chain, and a commitment to social responsibility and low environmental impact. The name "No Frills" was inspired by a value supermarket line, emphasizing the creation of quality products without unnecessary extras such as elaborate packaging or aggressive marketing. Building on this foundation, the brand's Core collection features staple styles made ethically, embodying the lessons learned from the No Frills initiative. Mother of Pearl's dedication to transparency is evident in its efforts to show customers the progress and the detailed process behind the creation of its products. This allows consumers to make informed choices, supporting a brand that aligns with their values. The brand's influence extends beyond its collections. Amy Powney has been a vocal advocate for sustainable fashion, contributing columns to British Vogue, drawing media attention to the cause, and inspiring the next generation of designers through her work with Graduate Fashion Week. Mother of Pearl's story and transformation have been captured in the documentary film "Fashion Reimagined," which follows Powney and her team over three years as they embed sustainability into the business. The film highlights the challenges of tracing fashion supply chains and showcases the brand's journey to overcome them. Located at 15 Solebay Street, Mile End in London, Mother of Pearl continues to make fashion with wit, heart, and conscience, offering sustainable clothing collections that respect animals and the environment. The brand's approach to fashion is a testament to the possibility of combining chic design with sustainable practices, setting an example for the industry and consumers alike.