Mister Spex

## Mister Spex SE Mister Spex SE is a leading omnichannel optical retailer in Europe, known for its innovative approach to eyewear shopping. Founded in 2007, the company has revolutionized the optical industry by seamlessly integrating online and offline shopping experiences. With a mission to empower and inspire people to wear glasses with joy and confidence, Mister Spex offers a wide range of eyewear products and services. ### Product Range Mister Spex provides an extensive selection of over 100 premium and luxury brands, trendy independent labels, and high-quality private label brands. Customers can choose from a variety of eyeglasses, sunglasses, sports eyewear, ski goggles, contact lenses, and eye care accessories. The company also collaborates with renowned designers and influencers to offer exclusive collections. ### Omnichannel Strategy The core of Mister Spex's success lies in its award-winning omnichannel strategy. This approach combines the convenience of online shopping with the personalized service of physical stores. Mister Spex operates online shops in ten countries and has over 70 stores in Germany, Austria, Sweden, and Switzerland. Additionally, the company has a network of over 300 partner opticians, ensuring a comprehensive and accessible service for customers. ### Technological Innovation Mister Spex leverages cutting-edge technologies and data-driven insights to enhance the customer experience. The company employs smart features such as virtual try-ons, online eye exams, and personalized recommendations. These innovations not only make the shopping process easier but also help customers find the perfect eyewear to suit their needs and preferences. ### Growth and Expansion Since its inception, Mister Spex has experienced consistent growth. In the 2023 financial year, the company achieved sales of 224 million euros, reflecting a 6% increase despite challenging market conditions. With over 7.1 million customers and more than 20,000 orders processed daily, Mister Spex continues to expand its presence across Europe. ### Corporate Values Mister Spex is committed to sustainability, diversity, and corporate responsibility. The company employs over 1,300 people from 60 different countries, fostering an inclusive and dynamic work environment. Mister Spex also prioritizes sustainable practices in its operations, aiming to minimize its environmental impact. ### Future Outlook As a pioneer in the optical industry, Mister Spex is poised for continued success. The company's data- and technology-driven business model provides valuable insights into customer needs, enabling ongoing innovation and expansion. With a strong brand presence and a customer-centric approach, Mister Spex is well-positioned to lead the market in the years to come.