# MASC Inc: Pioneering Sustainable Footwear with Thousand Fell *MASC Inc*, headquartered in New York and established in 2018, stands at the forefront of sustainable fashion through its innovative brand, *Thousand Fell*. This retail powerhouse has redefined the landscape of footwear by seamlessly blending style, durability, and environmental responsibility. ## **Revolutionizing Shoemaking** In the heart of the retail industry, *MASC Inc* has positioned itself as a leader in sustainable practices, with *Thousand Fell* leading the charge. Rooted in a commitment to a circular economy, the brand envisions a world where each pair of shoes contributes positively to the environment and minimizes waste. ## **Craftsmanship and Material Innovation** *MASC Inc* and *Thousand Fell* obsess over quality product design, seamlessly integrating lasting aesthetics, wearability, and sustainability. Their approach begins with sourcing seriously sustainable super ingredients, incorporating biodegradable or recyclable materials like castor beans, sugar cane, aloe vera, palm leaf, and more. The brand's commitment to material innovation is evident in its extensive library of modern, sustainable textiles. ## **Circular Economy Leadership** At the core of *Thousand Fell's* ethos is the Full-Circle Footwear concept, embodying a dedication to a sustainable and circular economy. The brand not only keeps sneakers on feet longer through durability and refurbishment but also operates a pioneering recycling program with SuperCircle. Customers can return used items, ensuring nothing goes to landfill, either refurbishing them for a second life or recycling materials for new projects. - **Durability & Refurbishment Credits:** - Women's Lace Up: $20 - Men's Slip On: $20 - Men's Lace Up: $20 - Women's Slip On: $20 - Men's Court: $20 - Women's Court: $20 - Other Brands (Multiple): $5 each ## **Environmentally Responsible Choices** Taking a firm stance against environmentally harmful practices, *Thousand Fell* avoids the use of leather, opting instead for a bio leather made from recycled polyester and bio waste. This choice boasts a 24x lower environmental cost than traditional leather, addressing the ecological impact of cattle ranching and harmful tanning processes. ## **Sustainable Partnerships and Commitments** *MASC Inc* stands strong with sustainable partnerships, including B Corp, Textile Exchange, and 1% For the Planet. As a B Corp, the brand adheres to rigorous social and environmental standards. Collaboration with Textile Exchange showcases dedication to sustainable material sourcing, while being part of 1% For the Planet signifies a commitment to donating a portion of sales to environmental causes. ## **Join the Circular Movement with Thousand Fell** *MASC Inc* invites everyone to be part of the circular movement. The brand's innovative recycling system, powered by SuperCircle, ensures textiles are kept in use and out of landfills. By recycling with *Thousand Fell*, customers contribute to a sustainable future and earn credits for their next pair of sneakers, making sustainability accessible and rewarding. In a world grappling with textile waste, *MASC Inc* and *Thousand Fell* stand as beacons of sustainability in the footwear industry, leading the way towards a circular future. #WearTheFuture.