MARC O’POLO Einzelhandels
Marc O'Polo Einzelhandels GmbH is a prominent entity in the fashion industry, renowned for its ownership of the Marc O'Polo brand. The company has a rich history that dates back to its inception in Stockholm in 1967. It was founded by two Swedes, Rolf Lind and Göte Huss, and an American, Jerry O. Sheets. Their shared passion for natural materials and quality garments led them to establish what would become a significant name in the premium casual wear market.
The company's headquarters is located in Stephanskirchen, Germany, where it oversees a wide range of operations. Marc O'Polo Einzelhandels GmbH is responsible for the design, production, and sales of the brand's products. The brand's philosophy is deeply rooted in its Scandinavian origins, emphasizing a liberal and open-minded attitude encapsulated by the motto "The Freedom to be Yourself." This philosophy extends to the treatment of employees and the design of products, ensuring that individuality and authenticity are at the core of the company's values.
As a leading premium modern casual brand, Marc O'Polo sets high standards for its products, from the choice of materials to the design and production processes. The brand is committed to sustainable design and responsible action, with a focus on durable premium quality. The company's vision, as stated by Werner Böck, Chairman of the Supervisory Board of Marc O’Polo SE, is to become the leading modern casual lifestyle brand in the global premium segment, offering high-quality and innovative products.
The Marc O'Polo lifestyle world includes various divisions such as Marc O'Polo Modern Casual, Marc O'Polo DENIM, Marc O'Polo SHOES, Marc O'Polo ACCESSORIES, and licenses for BODYWEAR, BEACHWEAR, EYEWEAR, HOME, and JUNIOR. The brand also offers special capsule collections and collaborations with international lifestyle brands, making timely statements in fashion.
The company's strategic and operational headquarters in Stephanskirchen is a hub of activity, offering eight collections in the casual segment per year for ten delivery dates. Additionally, there is the Marc O'Polo DENIM collection line and a vertical capsule collection. The brand's products are available in 41 countries through its own online shops, and it is represented nationally and internationally in 60 countries by around 2,300 retail and franchise partners, as well as its own stores.
Marc O'Polo Einzelhandels GmbH has embraced the franchising model, which has proven to be a successful strategy for rapid and comprehensive network growth without excessive risks for individual partners. The company continues to expand its presence and influence in the fashion industry, staying true to its roots while innovating for the future.