Koraru

Koraru LLC is the owner of the sustainable swimwear brand Koraru, which crafts eco-friendly fashion with a commitment to circularity and a deep respect for the ocean. The brand's name, Koraru, is the Japanese pronunciation of the English word 'coral', symbolizing one of the world's most precious yet endangered ecosystems. This name reflects the company's philosophy, influencing everything from their minimalist and natural aesthetic to their profound care for the environment. The company believes that fashion should enhance life's pleasures without harming the world we inhabit. They hold the conviction that natural beauty should be cherished in all its forms, beyond just the realm of fashion aesthetics. Koraru LLC envisions a new perspective on the lifecycle of garments, transforming what was once considered waste into valuable raw materials. Their swimwear is crafted using ECONYL® regenerated yarn derived from nylon waste, and their packaging is made from a variety of innovative recyclable materials, each with its own unique backstory. Koraru LLC takes a long-term approach to fashion, deliberately distancing itself from the fast fashion industry. Their swimwear is designed to be of lasting quality, with a timeless and elegant style. The brand resonates with modern consumers worldwide, inspired by the founder's childhood by the sea and her extensive travels. The founder of Koraru LLC, Oana Romaneiro, is a Romanian model and designer who grew up on the Black Sea coast in Constanta. Her career as a model took her across Asia before she settled in Japan, where she now resides with her family. The inception of Koraru was sparked by a personal experience with subpar swimwear during a vacation, which led Romaneiro to delve into the swimwear market, seeking luxury fabrics and ethical manufacturing practices. Koraru LLC is part of the Ellen MacArthur Foundation community, aligning with industry leaders, innovators, and authorities to foster circular economy practices and overcome common barriers. The company donates a portion of every sale to the Coral Reef Alliance, supporting coral restoration efforts. Each piece of swimwear is made from regenerated, low-impact, or upcycled fabrics, embodying the brand's dedication to sustainability. In summary, Koraru LLC is not just a swimwear brand; it's a testament to slow fashion, environmental stewardship, and the celebration of natural beauty. It stands as a beacon for consumers who value ethical practices and sustainability, offering them a chance to wear their values and support a brand that aligns with their principles.