JR Apparel World
JR Apparel World LLC is a New York-based company that has made a significant impact in the fashion industry, particularly with its acquisition of the iconic Members Only brand. The company's journey with Members Only began in 2009 when it started manufacturing the brand's jackets, leading to a sevenfold growth in the business.
On December 31, 2011, JR Apparel World LLC, under the leadership of Jaggi Singh, acquired the Members Only brand from the Members Only Licensing Group. Jaggi Singh, who is also the owner of NML International, has been instrumental in revitalizing the Members Only brand, making it relevant to today's market with new fits and styles. The company's principal, Ron Malhotra, has been focused on expanding the brand into additional apparel and product offerings, aiming to establish Members Only as a highly successful lifestyle brand.
The company's goals are ambitious and multifaceted. They intend to increase their apparel and accessory offerings and expand the Members Only product line into a broader lifestyle brand. This includes plans to greatly increase distribution both domestically and internationally, thereby increasing the awareness, appeal, and distribution of Members Only products. They aim to escalate the value of the Members Only brand name and expand the number and value of licensing agreements using the Members Only name.
JR Apparel World LLC is not just about expanding product lines; they are also keen on co-branding and marketing initiatives. For instance, they have collaborated with Nickelodeon for co-branded products. The company is committed to disseminating its name and brand image as widely as possible through various marketing and promotional methods. This includes creating a strong internet presence, actively engaging in social media, and other aggressive marketing tactics.
The Members Only brand, which became a cultural icon in the 1980s, continues to distribute throughout North America and has entered certain overseas markets as well. JR Apparel World LLC is focusing on entering many additional markets and expanding in those markets where it has begun distribution. Part of their brand strategy includes opening Members Only retail stores nationally.
The brand has been associated with a sense of nostalgia, yet it appeals to both the older generation who remembers it from the 1980s and the younger generation, including Generation Y. It has been endorsed by celebrities like Justin Bieber, Zac Efron, Rihanna, Miley Cyrus, and Miranda Cosgrove, which has helped in maintaining its cool and iconic status.
In summary, JR Apparel World LLC is a company that has successfully managed to blend the nostalgic appeal of the Members Only brand with modern sensibilities, thereby creating a strong and growing lifestyle brand with a global presence.