John Henric

John Henric AB is a distinguished company that has carved a niche for itself in the fashion industry, particularly in the realm of men's apparel and accessories. Established in 2008 in the historic city of Lund, Sweden, the company was initially focused on producing high-quality accessories for high-end fashion boutiques. Over time, John Henric expanded its product line to include shirts, knitwear, trousers, and bags, which significantly contributed to the brand's recognition and growth. The founders, John Ekström and Nicklas Nordbergh, envisioned a brand that would embody smart casual affordable luxury, seamlessly fitting into various aspects of life—from leisurely holidays in the South of France to professional settings and special occasions like weddings. Their commitment to quality, craftsmanship, and creativity has been a driving force behind the brand, ensuring that each product not only meets but exceeds customer expectations. One of the key differentiators for John Henric is its exclusive producer-to-consumer business model. By eliminating middlemen, the company is able to offer its luxury products at more affordable prices without compromising on the high standards it sets for quality and craftsmanship. This direct-to-consumer approach also enables John Henric to quickly respond to seasonal and fashion changes, allowing for the creation of new collections every month, as opposed to the traditional two or four times a year. Sustainability and responsible production are at the core of John Henric's philosophy. The company strives to produce garments in a fair and environmentally friendly manner, acknowledging the challenges but remaining committed to doing its best. John Henric believes that sustainability extends beyond production practices to the garments themselves and the people behind them. By focusing on long-lasting quality and design, the brand aims to shift consumer behavior from fast consumption to valuing durable products made with genuine craftsmanship. At the helm of the company, CEO John Ekström brings his passion for entrepreneurship and love for fashion, coupled with his background in international business and marketing. His dynamic leadership style is characterized by fast decisions and a unique go-get-it attitude. Creative Director Nicklas Nordbergh, with his business and accounting expertise, complements the leadership team, contributing to the brand's creative vision and success. John Henric's commitment to affordable luxury, quality, and sustainability has not only defined its unique position in the market but also established a loyal customer base that appreciates the brand's values and offerings.