JAKO
JAKO AG is a renowned German sportswear company that has carved a niche for itself in the team sports market. Founded on November 1, 1989, by Rudi Sprügel, the company began its journey in Stachenhausen, located in the Hollenbach district of Mulfingen, Baden-Württemberg. The name 'JAKO' is derived from the Jagst and Kocher rivers, symbolizing the company's roots and its commitment to serving teams in the region.
From its humble beginnings in a garage, JAKO AG has grown into a successful brand, known for providing high-quality teamwear. The company's philosophy revolves around offering comfortable, stylish, and practical sportswear that caters to teams' needs across various sports, including football, handball, basketball, and ice hockey.
JAKO AG prides itself on its family-oriented approach, currently run by the second generation of the Sprügel family, with Nadine and Yvonne Sprügel at the helm, alongside an executive team. Founder Rudi Sprügel continues to play a significant role as the chairman of the supervisory board.
The company's product range is extensive, boasting over 30,000 article variants in up to 26 colors and sizes ranging from 104 to 6XL. This diversity ensures that JAKO can outfit every club, company, or organization uniformly and individually. Moreover, JAKO maintains a high availability of its collection, with 95% of items in stock, ready to equip newcomers for their next match day promptly.
JAKO AG's commitment to sustainability and fairness is evident in its business practices. The company takes responsibility along the entire supply chain, ensuring ethical dealings with business partners. This commitment extends to fostering long-term partnerships, which JAKO values highly, preferring to cultivate relationships through personal interactions and shared experiences.
Innovation is at the core of JAKO AG's service philosophy. The company collaborates with partners to develop digital solutions that streamline the club business, making it more efficient for all parties involved. One such innovation is the team shops, where teams can present and purchase their individual collections, optimizing service for retailers and clubs.
With a strong team of 250 employees, JAKO AG supplies team sport equipment swiftly and reliably worldwide. The company's reach is global, with more than 100,000 teams in over 50 countries placing their trust in JAKO. This international presence is a testament to the brand's quality, reliability, and dedication to the spirit of teamwork.
In summary, JAKO AG stands as a testament to entrepreneurial spirit, innovation, and a deep-rooted commitment to sports and sustainability. It's a brand that not only outfits teams but also embodies the values of family, partnership, and responsibility, making it a distinguished player in the global team sports apparel market.