J. P. Boden & Co. Limited

J. P. Boden & Co. Limited is a British clothing retailer that sells its products online and through mail order catalogues. The company was founded in 1991 by Johnnie Boden, who started by selling eight menswear products. Today, the company offers a wide range of clothing and accessories for men, women, children, and babies, as well as homeware and gifts. The company is known for its colourful, quirky, and quality designs that reflect a British style and humour.

Company Information

• Trading names: Boden and Mini Boden
• Company number: 02692601
• Registered office address: Boden House, 114-120 Victoria Road, London NW10 6NY
• VAT number: 108 2628 27
• Website: www.boden.co.uk
• Phone number: 0330 333 0000
• Email address: cservices@boden.co.uk

Company History

• 1991: Johnnie Boden launches the first Boden catalogue with eight menswear products
• 1992: The company is incorporated as J.P. Boden & Co. Limited
• 1994: The first womenswear collection is introduced
• 1996: The first childrenswear collection, Mini Boden, is launched
• 1999: The company expands to the US market
• 2001: The company launches its website
• 2003: The company opens its first shop in Hanger Lane, London
• 2007: The company launches its babywear collection
• 2011: The company celebrates its 20th anniversary and launches a new logo
• 2015: The company opens its flagship store in King's Road, London
• 2018: The company collaborates with the British Fashion Council and the Royal College of Art to support emerging designers
• 2020: The company launches its first activewear collection, Boden Sport
• 2021: The company reports a revenue of £380 million and a profit of £38 million

Company Values

• Quality: The company sources the best fabrics and materials, and ensures high standards of craftsmanship and durability
• Style: The company creates original, distinctive, and versatile designs that suit different occasions, moods, and personalities
• Fun: The company injects humour, colour, and joy into its products and communications, and encourages its customers to have fun with fashion
• Responsibility: The company cares about its impact on the environment and society, and strives to be ethical, sustainable, and charitable