I Am Beyond

I Am Beyond LLC - Beyond Yoga

Legal Name: I Am Beyond LLC
Brand Name: Beyond Yoga
Address: 11248 Playa Ct, Culver City, CA, 90230
Phone Number: (310) 882-6476

Company Overview

I Am Beyond LLC, doing business as Beyond Yoga, is a premium apparel company that specializes in athleisure wear. The company offers a wide range of products including tops, leggings, skirts, and loungewear designed to support an active lifestyle³. Beyond Yoga is known for its commitment to inclusivity, offering beyond-soft activewear for every size, shape, moment, and movement.

Ownership and Leadership

Beyond Yoga was co-founded by Jodi Guber Brufsky and Michelle Wahler. Jodi Guber Brufsky, the Chief Creative Officer, envisioned an activewear line that instilled a body-positive message, which became the foundation of Beyond Yoga. Michelle Wahler, the Co-Founder and Chief Executive Officer, brought her extensive background in design, production, and sales to establish Beyond Yoga as a globally recognized brand.

In 2021, Beyond Yoga was acquired by Levi Strauss & Co., marking a significant milestone in the brand's journey.

Mission and Values

Beyond Yoga's mission is to empower women of all shapes and sizes through their body-positive message and high-quality, functional activewear. The brand is proud to be created and led by women, designing for every body of every size, shape, moment, and movement. Their philosophy is centered around kindness to one's body and promoting confidence and comfort through their clothing lines.

Market Presence

Beyond Yoga serves customers primarily in the United States but has a growing international presence. The brand has established itself as a leader in the athleisure wear market, with a focus on quality, functionality, and inclusivity.