Glossier

Glossier, Inc. is a direct-to-consumer beauty company founded by Emily Weiss in 2014. The company originated from the beauty blog 'Into The Gloss,' which Weiss started while working at Vogue. Glossier's mission is to democratize beauty and create products that enhance natural beauty. The company emphasizes a 'Skin First. Makeup Second™' philosophy, prioritizing skincare to support healthy skin as the foundation for makeup. Glossier's product line includes skincare, makeup, body care, and fragrance products, which are sold in the United States, Canada, Sweden, and the United Kingdom. The company is known for its inclusive marketing campaigns that showcase individuals of various skin tones, ages, and genders. Glossier has received numerous beauty awards and has built a strong community of enthusiastic customers who provide extensive product feedback. The company has also been recognized for its innovative approach to marketing and product development. Additionally, Glossier is Leaping Bunny certified since 2019-02-08, ensuring that its products are cruelty-free.