Geox

Geox S.p.A. is an Italian company renowned for its innovative approach to footwear and apparel, distinguished by its patented breathable and waterproof fabrics. Founded in 1995 by Mario Moretti Polegato, the company has made a significant mark in the shoe industry with its unique product offerings. The inception of Geox was marked by a serendipitous discovery when Polegato, troubled by the discomfort caused by traditional shoes during a walk, made holes in his shoes. This led to the development of a technology that allowed shoes to breathe, ensuring comfort without compromising on waterproof qualities. This technology is protected by numerous patents and has been a cornerstone of Geox's product development. Geox's product line extends beyond shoes to include clothing, all designed with the same focus on breathable technology. The company's footwear collection features a special membrane within the outsole that is permeable to vapor but impermeable to water, allowing for a unique combination of breathability and water resistance. In the apparel sector, Geox has innovated to increase the expulsion of body’s internal humidity, enhancing comfort for the wearer. With its headquarters in Montebelluna, Italy, Geox has become a market leader in its segment in Italy and is recognized as one of the leading brands worldwide in the "International Branded Casual Footwear Market". The company's reach is global, with products available in more than 110 countries and a network of over 1,160 Geox-branded stores, most of which are franchised. Despite facing challenges, such as filing for bankruptcy in Canada in 2020 and closing a production plant in Serbia in 2021, Geox has continued to innovate and expand. Even amidst the geopolitical tensions of Russia's invasion of Ukraine, Geox has maintained a presence in Russia, opening its 80th store and presenting new collections. Financially, Geox has navigated through ups and downs, with reported revenues of €534.9 million in 2020. The company employs thousands of people and continues to invest in research and development to improve its products and maintain its competitive edge in the market. Geox's commitment to innovation, quality, and comfort has solidified its position as a leader in breathable footwear and apparel, offering consumers products that stand out for their technological advancements and practical benefits. The company's story is one of continuous growth, adaptation, and a relentless pursuit of excellence in a competitive industry.