Fruit of the loom

Fruit of the loom

United States
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foundingDate
1851
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ownershipType
For Profit Company
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uksic
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About Fruit of the loom

Fruit of the Loom, Inc.

Fruit of the Loom, Inc. is a prominent global enterprise that excels in the design, manufacture, and marketing of a wide range of products that elevate the comfort, performance, and enjoyment of everyday life. As an independent, wholly-owned subsidiary of Berkshire Hathaway, Inc., the company stands on a solid foundation of iconic brands that have been a part of enriching lives for over a century.

Who are they

At its core, Fruit of the Loom, Inc. is dedicated to being there for its customers. Its family of brands, including Russel Garments among others, has established trust, created memories, and forged strong connections across generations. The company prides itself on attention to detail and never settles for anything less than excellence, creating quality products with integrity, expertise, and respect for all.

Brands

The company's portfolio includes a variety of brands that resonate with consumers worldwide, ensuring a legacy of quality and trust.

Global Presence

Headquartered in Bowling Green, Kentucky, Fruit of the Loom, Inc. boasts a global team of 27,000 employees spread across 11 countries. Their products find a market in over 80 countries, with a significant percentage being manufactured in the company's own facilities, which oversee textile production, sewing, and distribution.

History

The company's origins trace back to 1851, with a rich history marked by innovation and quality. The iconic Fruit of the Loom label was created in 1871, just after the first trademark law was passed by Congress, making it one of the oldest trademarks in the world.

Core Values

Fruit of the Loom, Inc. operates on a set of core values that guide its business interactions and relationships:

  • Respect for People
  • Integrity
  • Passion to Exceed Expectations
  • The Will to Win, But Not at All Costs
  • Teamwork
  • Good Citizenship
  • Make it Fun