Fair Deal Trading

**Fair Deal Trading GmbH: Pioneering Ethical Excellence as Ethletic 🌿** Fair Deal Trading GmbH, operating under the distinguished brand name Ethletic, has been a trailblazer in the realm of ethical footwear since its establishment in 2004. Renowned for its unwavering commitment to sustainability, fairness, and innovation, Fair Deal Trading GmbH has redefined industry standards, setting a commendable example for ethical practices in the fashion world. **Sustainable Heritage and Innovation** Founded in 1998, the company embarked on its ethical journey by introducing the world's first fair-manufactured soccer ball, adorned with the prestigious FSC® seal. Early on, founder Dr. Martin Kunz laid the foundation for the brand's commitment to sustainable forest management, incorporating natural rubber from Sri Lanka, a pioneering move that underscored Ethletic's dedication to environmental responsibility. **Fairtrade Certified Sneakers and Social Impact** In 2004, Ethletic made history by launching the world's inaugural Fairtrade certified sneaker crafted from organic cotton. Going beyond product excellence, the brand allocated 15% of retail sales to the Talon Workers Welfare Society, championing the well-being of the skilled artisans behind the production process. **Unparalleled Transparency in the Supply Chain** In a groundbreaking move in 2022, Ethletic became the first sneaker manufacturer to unveil its entire supply chain through the innovative "Tracycle" system. This transparency initiative empowers customers to trace the journey of raw materials, aligning seamlessly with Ethletic's values of openness and dedication to responsible sourcing. **Vegan Fashion Leadership and Material Consciousness** Ethletic has consistently led the way in vegan and sustainable fashion, with the "Fair Sneaker HIRO II" earning the prestigious Vegan Fashion Award in 2021. The brand's commitment extends to material choices, utilizing organic Fairtrade cotton and Forest Stewardship Council (FSC®) certified natural rubber from Sri Lanka, ensuring eco-friendly practices at every step. **Empowering Consumers and Extending Lifespan** Beyond manufacturing, Ethletic fosters a personal connection between consumers and skilled workers by allowing direct tipping. The introduction of a repair subsidy in 2019 further exemplifies the brand's dedication to extending the lifespan of its products, minimizing environmental impact, and ensuring longevity. **Accolades, Collaborations, and Future Vision** Ethletic's dedication has garnered recognition, with the 2016 Fairtrade Award in the "Manufacturer" category being a notable achievement. Collaborations with artists and musicians, such as the partnership with the German punk-pop band Donots, highlight Ethletic's commitment to creative and ethical initiatives. As CEO Marc Solterbeck guides the company forward, Ethletic's vision extends beyond footwear, embracing collaborations and projects that amplify its commitment to ethical alternatives and sustainability. In essence, Fair Deal Trading GmbH, trading as Ethletic, stands as an exemplar of ethical fashion, seamlessly merging style with sustainability and paving the way for a brighter, greener tomorrow.