Emin and Paul

Emin and Paul Ltd is a London-based fashion label that has been crafting an identity of effortless style and high-quality since its inception in 2010. Founded by Emin Young and Paul Kim, the brand has set out to establish itself as a distinguished British fashion label, reflected through its contemporary and cleverly cut collections that exude flair and femininity. The company's mission is to emphasize the beauty of women and highlight femininity with deliberate details. Emin and Paul Ltd aspires to create garments that are perfectly balanced in an attentive and fully justified way. The founders began with the big, bold, and bright, and have since softened their approach through careful color choices, cuts, and cloth selection. Each detail in their clothing line has substance and meaning, ensuring that nothing is forgotten and everything is considered. Emin Young, who studied womenswear in London, was absorbed by the beauty of femininity and was encapsulated by Paul Kim’s bold, sculptural artworks. Both founders were strongly fascinated by each other’s contrasting philosophies, which has led to the unique aesthetic of the brand. Emin and Paul Ltd boasts brilliant store locations with secure long leases and protected intellectual property, giving them an advantage in the marketplace. Their first shop is located in Coal Drops Yard, near King's Cross St Pancras International station, which is a space with great Victorian heritage and innovative architectural developments. This area has been transformed into a large shopping complex that houses an eclectic mix of well-established brands and small independent boutiques, with Emin and Paul Ltd at its core. Their second shop in Covent Garden is situated in the heart of London and attracts a diverse crowd of locals and tourists. Covent Garden is known for its piazza that hosts craft stalls and street performers, surrounded by luxury fashion and beauty stores, award-winning restaurants, and theaters, creating an ambiance that is vibrant and energetic. The Soho store, located in one of the most vibrant areas of London, is known for its nightlife, shopping, and restaurants. Soho is a top destination for theater and live music, with bookshops, bakeries, and art galleries adding to the area's lively and diverse atmosphere. Nearby hot spots include Ronnie Scotts, Kingly Court, and Carnaby Street, which are known for celebrating festivals and special events with decorations and lights across the street. Overall, Emin and Paul Ltd is a brand that stands for more than just garments; it represents a philosophy of design that magnifies feminine flair with a modern twist. The company continues to grow and establish its presence in the fashion industry, driven by its founders' passion and the brand's distinctive approach to womenswear.