Dyspnea

Dyspnea Worldwide Pty Ltd is an Australian proprietary company, limited by shares, and registered with the Australian Securities and Investments Commission (ASIC). The company was established on March 11, 2021, and holds the Australian Company Number (ACN) 648624533 and the Australian Business Number (ABN) 50648624533. The principal address of the company is in Western Australia, with the postcode 6021. The company is known for its ownership of the fashion brand Dyspnea, which has gained international recognition and a cult following for its distinctive, flamboyant designs. Dyspnea, the brand, was founded by Rachel Motteram and Jameen Zalfen in Perth, Australia, in 2013. It started with the founders' desire to create personalized clubbing outfits and has since evolved into a globally recognized label. Dyspnea's designs are characterized by their ultra-feminine, party-girl aesthetic, featuring sequins, fluffy pom-poms, and pastel hues. Dyspnea's unique make-to-order service ensures that each customer can experience the brand's promise to make them "feel like a fucking queen," as described by the founders. The brand's philosophy is about being non-judgmental, super sassy, and always ready to boost confidence with a touch of sparkle and sass. The brand has attracted a significant following on social media, with over 250k Instagram followers, and has been worn by celebrities like Miley Cyrus, Paris Hilton, and Dua Lipa. Dyspnea's popularity surged with its viral presence on platforms like TikTok and Instagram, where its glittery, sequin-spangled garments have become synonymous with the Y2K party girl aesthetic. Dyspnea Worldwide Pty Ltd, through its brand Dyspnea, has positioned itself as a fashion powerhouse that champions body positivity and unapologetic self-expression. The company's success is a testament to its founders' vision and the brand's ability to resonate with a global audience seeking to celebrate their individuality through bold and expressive fashion choices.