Deadwood

Deadwood AB is a Stockholm-based fashion brand that has made a name for itself through its commitment to sustainability and ethical fashion practices. Founded in 2012 by Carl Ollson and Felix von Bahder, Deadwood began as a dream between two friends working in a jeans shop together in Stockholm. Their vision was to create a store that reflected their personalities and aesthetics, which they achieved by opening a treasure chest of curated vintage and up-and-coming brands. The brand's journey started with the idea of creating a clothing line that would serve as an antidote to the problems they saw in the fashion industry. This led to the birth of Deadwood, a brand that stands out for its use of waste materials as its main source. Initially, the concept revolved around vintage rework projects, where old leather jackets were repurposed into new ones. This idea evolved from the founders' experience of mixing vintage clothing with new garments in their store. As the brand grew, so did its sourcing methods. Deadwood shifted from using vintage garments to utilizing production leftovers, deadstock materials, and factory offcuts to create its collections. The brand prides itself on turning trash into treasure, making use of materials that would otherwise go to waste. This approach not only reduces waste but also challenges the traditional leather industry by making it more waste-efficient. Deadwood's collection includes a variety of garments and accessories crafted from upcycled and vegan leather. The brand is known for its high-quality lifestyle products that embody sustainability, integrity, and a loving rebellion against the status quo of fashion. With a punk mentality at its core, Deadwood continues to push boundaries and inspire others by doing things differently. The brand's commitment to sustainability extends beyond just leather. Deadwood strives to make a positive impact on the environment with every piece it creates. By choosing to shop with Deadwood, customers are not only getting stylish and durable products but are also contributing to a brighter, more sustainable future. In summary, Deadwood AB, through its DEADWOOD STUDIOS brand, represents a fusion of style, sustainability, and ethical practices. It stands as a testament to what modern fashion can achieve when it aligns with environmental consciousness and innovative thinking.