Country Road Group

Country Road Group Pty Ltd is a prominent player in the Australian specialty fashion retail sector, known for its design-led portfolio of premium brands that cater to a modern lifestyle. The company has established a market-leading position in the mid to upper tier of the fashion segment, offering a range of products that include apparel, homewares, and related accessories. The group comprises five iconic brands: Country Road, Mimco, Trenery, Witchery, and Politix. Each brand within the group has carved out its own niche, with Country Road being synonymous with modern Australian designs that embody a relaxed and spontaneous style. Mimco is recognized for its distinctive accessories, Trenery offers timeless wardrobe essentials with a focus on quality and craftsmanship, Witchery is celebrated for its urban sophistication, and Politix is known for its sharp tailoring and attention to detail. Country Road Group's story began with the establishment of the Country Road brand in 1974, which quickly became one of Australia's first lifestyle brands. Over the years, the group has expanded its reach by acquiring and developing other brands that align with its philosophy of inspiring a modern Australian way of life. As a subsidiary of Woolworths Holdings Limited, a leading Southern Hemisphere retail group based in South Africa, Country Road Group benefits from a strong corporate backing that supports its growth and expansion strategies. The company operates retail stores and outlets across Australia and New Zealand, where it designs, wholesales, licenses, and retails its diverse product range. The company's commitment to sustainability is evident in its efforts to reduce its environmental footprint and support ethical trade practices. Country Road Group has implemented various initiatives to ensure that its operations and supply chain are responsible and sustainable. In summary, Country Road Group Pty Ltd stands as a testament to successful brand management and strategic growth within the competitive fashion retail industry. Its dedication to quality, design, and sustainability continues to resonate with consumers, securing its position as a leader in the Australian market.