Build-A-Bear Workshop

# Build-A-Bear Workshop, Inc. Build-A-Bear Workshop, Inc. is a global, multi-generational brand that has been delighting customers since its inception in 1997. The company is renowned for its unique and interactive retail experience, where guests of all ages can create their own customized stuffed animals. This hands-on process includes participating in the stuffing, fluffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys. ## Mission Build-A-Bear's mission is to "add a little more heart to life." This mission is reflected in every aspect of the company's operations, from the creation of its products to the customer experience in its stores. The company aims to create memorable moments for its guests, celebrating and commemorating life's special occasions. ## Retail Presence As of February 3, 2024, Build-A-Bear Workshop, Inc. operates 525 global locations through a combination of corporately-managed, partner-operated, and international-franchise models. This includes 359 corporately-managed locations, with 320 stores in the United States and Canada, and 39 stores in the United Kingdom and Ireland. Additionally, there are 92 partner-operated locations and 74 franchised stores operating internationally. ## E-Commerce and Licensing Beyond its physical stores, Build-A-Bear has expanded its reach through e-commerce sales on its website, www.buildabear.com, and third-party marketplace sites. The company also engages in outbound licensing agreements with leading manufacturers, allowing it to offer non-plush branded consumer products. This expansion into digital and licensed products has enabled Build-A-Bear to reach a broader audience and create new revenue streams. ## Financial Performance For the fiscal year 2023, Build-A-Bear Workshop, Inc. posted consolidated total revenues of $486.1 million. The company's strong financial performance is a testament to its successful business model and its ability to adapt to changing market conditions. ## Build-A-Bear Entertainment In addition to its retail and e-commerce operations, Build-A-Bear has ventured into the entertainment industry through its subsidiary, Build-A-Bear Entertainment. This division creates engaging content that further enhances the brand's appeal and fosters a deeper connection with its audience. ## Conclusion Build-A-Bear Workshop, Inc. continues to be a beloved brand that brings joy to millions of customers around the world. With its innovative retail experience, strong financial performance, and expansion into new markets, Build-A-Bear is well-positioned for continued success in the years to come.