BRANCH BASICS

Branch Basics is a U.S. based manufacturer of non-toxic, eco-friendly cleaning products dedicated to improving indoor air quality and promoting a healthier home environment. Founded in 2012 by Marilee Nelson, Allison Evans, and Kelly Love, the company is headquartered in Minneapolis, Minnesota. Its mission centers on eliminating harmful chemicals from daily routines, with its best-selling product, The Concentrate, serving as a multipurpose, plant- and sugar-based cleaning solution. This ultra-concentrated formula can be diluted for a wide range of cleaning needs, from kitchen counters to laundry. Branch Basics’ product line includes hand soap, laundry kits, and dishwasher tablets, all free from preservatives, synthetic fragrances, and GMOs. With a strong commitment to sustainability and ethical production, the brand has been Leaping Bunny certified since July 9, 2021, confirming that its entire range is cruelty-free and not tested on animals. Ideal for households seeking safe, natural alternatives to conventional cleaners, Branch Basics merges performance, health consciousness, and environmental responsibility.