BOOM BY CINDY JOSEPH

BOOM! By Cindy Joseph is a pioneering beauty brand that focuses on pro-age cosmetics and skincare. Founded in 2010 by Cindy Joseph, a makeup artist turned supermodel, the company aims to celebrate and enhance the natural beauty of women at every stage of life. BOOM! offers a range of multi-purpose cosmetic products that simplify beauty routines and highlight the unique beauty of women in their 50s, 60s, 70s, and beyond. The brand's philosophy is rooted in the belief that women become more beautiful with age, and it seeks to challenge and change societal perceptions of aging. BOOM! products are made with high-quality, often all-natural ingredients, ensuring they are safe and nourishing for the skin. The company is also committed to sustainability and ethical practices. Notably, BOOM! By Cindy Joseph is Leaping Bunny certified since 2023-06-09, reflecting its commitment to cruelty-free products.