better choice company

**Better Choice Company, Inc.** is a dynamic and rapidly expanding entity in the pet health and wellness industry. With a steadfast commitment to enhancing the lives of dogs and cats, the company adopts an innovative, nutrition-based approach to pet health, distinguishing itself from conventional pet food offerings. At the heart of its mission lies the goal of helping pets live healthier, happier, and longer lives. The company's portfolio is anchored by the **Halo** and **TruDog** brands, which are synonymous with quality and trust in the pet care market. Halo is renowned for its sustainably sourced kibble and canned food made from real whole meat, while TruDog champions a minimally processed raw-diet for dogs, emphasizing natural nutrition. With a multi-decade track record of success, Better Choice Company leverages its established digital footprint to empower pet parents with the knowledge they need to make informed decisions about their pet's health. The majority of its products, encompassing dog food, cat food, and treats, are sold under these flagship brands. **E-Commerce** represents the company's largest sales channel, partnering with prominent online retailers such as Amazon and Chewy. The company boasts a significant subscription rate, indicative of a strong and loyal customer base that values convenience and quality. The **Direct to Consumer** channel, though currently the smallest, presents significant growth potential. TruDog's sales primarily occur on its direct-to-consumer website, with plans to expand this model to the Halo brand. **International** sales are surging, thanks to robust distribution partnerships, particularly in Asia. Better Choice Company has secured substantial contracted revenue, evidencing its global appeal and the universal need for premium pet care products. The **Specialty** channel is poised for substantial growth, with plans to introduce innovative Halo products in thousands of new stores, including partnerships with Petco and Pet Supplies Plus. Headquartered in Tampa, Florida, Better Choice Company is a testament to the evolving landscape of pet care, where health, wellness, and ethical sourcing are paramount. Its dedication to quality and innovation continues to set industry standards, ensuring that pets around the world receive the care and nutrition they deserve.