Best Secret

BestSecret is a leading European online platform specializing in off-price fashion, focusing on premium and luxury brands. The company operates in 27 countries, providing an exclusive shopping experience through an invitation-only membership model. This unique approach allows BestSecret to offer a wide assortment of highly desirable international fashion brands at attractive prices while protecting brand equity for its partners. In 2023, BestSecret generated revenues of €1.226 billion and employs around 2,300 people from over 90 nations. The company has a rich heritage in the textile and fashion industry, backed by nearly 100 years of experience. It is owned by Permira Funds and the founding families Schustermann and Borenstein. BestSecret's business model emphasizes sustainability by enabling brand partners to clear overstock discreetly, minimizing visibility while maximizing brand protection. The company has recently announced plans to open new offices in Paris and Milan, aiming to enhance its international brand partnerships and expand its portfolio of luxury offerings. This strategic move aligns with BestSecret's goal to increase the share of premium brands in its assortment and support its growth trajectory outside Germany. With a strong track record of profitable growth, BestSecret continues to position itself as a disruptor in the off-price market, focusing on building long-term relationships with brands and customers alike.