b boys

**Belgian Boys Inc.**, the proud owner of the brand **BELGIAN BOYS**, stands as a beacon of joy and delight in the culinary world. Founded with the mission to bring European-inspired treats to the forefront, Belgian Boys has carved a niche for itself with its whimsical and colorful packaging that promises happiness in every bite. At the heart of Belgian Boys is a story of friendship and nostalgia. The company was born from the dreams of two childhood friends, affectionately known as Skinny & Chubby, who yearned to share the flavors of their Belgian youth with the world. Their journey led them to New York City, where they embarked on a quest to introduce America to the delights of stroopwafels, cookie tarts, French crepes, and more, all crafted from premium, non-GMO ingredients. Today, Belgian Boys operates as a woman-owned, women-led entity, with a majority female workforce, reflecting the company's commitment to diversity and empowerment. Under the leadership of CEO Anouck Gotlib, Belgian Boys has experienced significant growth, evidenced by the launch of new breakfast products and a notable retail partnership with Target, signaling an expanding market presence. Headquartered in Brooklyn, New York, Belgian Boys continues to innovate, recently adding two new refrigerated breakfast innovations to their portfolio. This expansion not only diversifies their offerings but also showcases their dedication to capturing a larger share of the breakfast market. Belgian Boys' success is not just in their products but also in their ethos—creating moments of joy and happiness, one snack at a time. With a focus on quality, sustainability, and community, Belgian Boys Inc. is more than just a company; it's a movement towards a sweeter, more delicious world.