Assembly Label Retail

Assembly Label Retail Pty Ltd is an Australian company that epitomizes the essence of the relaxed coastal lifestyle through its products. Established in 2011 by Damien Horan and Daniel Oliver, the company has been steadfast in its commitment to creating well-made, minimalist clothing and lifestyle products. The brand's philosophy is centered around the concept of a capsule wardrobe, which emphasizes timeless and versatile essentials designed to last. The collections of Assembly Label are a testament to the brand's dedication to simplicity and quality. They are characterized by clean lines, classic silhouettes, and a neutral color palette that reflects the brand's appreciation for understated design. The materials used are of high quality, ensuring that each piece feels luxurious and is made to endure. Community and environmental responsibility are at the core of Assembly Label's values. The brand actively seeks to support local designers, photographers, architects, and artists who share a similar design ethos. This sense of community extends to the brand's business practices, where there is a continuous effort to act in a socially and environmentally responsible manner. Assembly Label's connection to the environment, particularly the Australian coastal landscapes, is deeply ingrained in its identity. This connection influences not only the aesthetic of the products but also the company's approach to business. The brand endeavors to respect the environment in all aspects of its operations, upholding a commitment to sustainability and mindful practices. The company's reach has expanded beyond Australia, with its products now stocked in over 200 stores worldwide. Assembly Label continues to challenge the ever-changing nature of modern dressing by offering timeless pieces and contemporary basics that allow for a sense of stillness in a fast-paced world. In summary, Assembly Label Retail Pty Ltd stands as a beacon of minimalist design and sustainable practices, offering products that are not just clothing items but representations of a lifestyle that values quality, simplicity, and a harmonious relationship with the environment.