ASKET

ASKET AB is a retail company based in Stockholm, Sweden, known for its commitment to creating high-quality, long-lasting garments. The company was founded with the philosophy of "The Pursuit of Less," which emphasizes investing in fewer but better garments. This approach is a response to the overconsumption that is prevalent in the fashion industry and aims to encourage consumers to live happier with less. The company's product line, known as the Permanent Collection, features a range of menswear and womenswear essentials made exclusively from organic and recycled materials. ASKET AB prides itself on its transparent business model, which includes full disclosure of the costs, craftspeople, and resources required to create each garment. This transparency extends to the company's environmental and social governance (ESG) practices, although specific details about their ESG ranking were not available at the time of the latest update. ASKET AB's manufacturing process involves a network of farms, mills, and manufacturers primarily located in Portugal and Italy, with some specialist mills in Turkey, Japan, and South Korea. These mills are responsible for spinning fibers into yarns, weaving or knitting the yarns into fabrics, and then dyeing and finishing the fabrics to prepare them for garment manufacturing. The company's commitment to sustainability is further demonstrated through its lifecycle responsibility initiatives. ASKET AB offers care and repair support to extend the life of its garments and operates a buyback program for unwanted items, ensuring they are resold or recycled rather than discarded. In summary, ASKET AB stands out in the retail industry for its dedication to quality, sustainability, and transparency. Its business model challenges the status quo of fast fashion by offering consumers a permanent collection of essentials that are designed to last, both in terms of style and durability.