# Allkinds Pty Ltd Allkinds Pty Ltd is a skin, hair, and self-care brand for kids and teens, founded in 2020 and based in South Melbourne, Victoria, Australia³. The company aims to create fun, safe, and natural products that cater to all kinds of kids, without any gender stereotypes or harmful ingredients. Allkinds products are vegan, cruelty-free, paraben-free, sulfate-free, and dermatologically tested. ## Products Allkinds offers a range of products for bath, body, haircare, skincare, and accessories, such as: - Whipped Shower Foam: a fluffy and foamy soap that comes in different scents and colors. - Wibbly Wobbly Jelly Wash: a wobbly and jiggly soap that can be squished, stretched, and lathered. - Chupa Chups: a collaboration with the famous lollipop brand, featuring products with sweet and fruity aromas. - Drink Bottles and Smoothie Cups: reusable and eco-friendly bottles and cups that keep drinks cold and fresh. - Daily Essentials: six different collections of bath and body products, each with its own active ingredients, color, theme, and natural fragrance. ## Online and Offline Presence Allkinds operates an e-commerce website for both the US and Australian markets, where customers can shop online and enjoy free shipping on orders over a certain amount. The company also has physical stores in Australia, where customers can experience the products in an immersive and interactive way. The stores feature a virtual reality room, a selfie station, a scent bar, and a customization area⁴⁵. ## Mission and Vision Allkinds' mission is to empower kids and teens to embrace their individuality, express their creativity, and have fun with self-care. The company's vision is to become a global leader in the kids and teens beauty industry, by providing high-quality, innovative, and inclusive products that make a positive impact on the world.