Alleyoop

**Alleyoop, Inc.** is a dynamic, woman-founded innovation brand that aims to revolutionize the beauty industry with multifunctional products designed to simplify daily routines. Founded by Leila Kashani in 2019, Alleyoop is headquartered in Los Angeles, California. The company's mission is to create high-performing, efficient beauty and personal care products that save time and space, allowing users to focus on what truly matters in their lives. Alleyoop's product line includes a variety of multifunctional beauty essentials, such as makeup, skincare, and body care items. Their offerings are designed to be versatile and convenient, often combining multiple functions into a single product. For example, their "Pen Pal" is a 4-in-1 makeup pen that includes eyeliner, lip liner, brow pencil, and highlighter, making it a perfect tool for on-the-go touch-ups. The brand is committed to sustainability and ethical practices. All Alleyoop products are cruelty-free, and the company strives to use clean, non-toxic ingredients. They are also a certified B Corporation, meeting high standards of social and environmental performance, accountability, and transparency. Alleyoop's innovative approach and dedication to making beauty routines more efficient have earned them a loyal following and numerous accolades. The brand continues to push boundaries and inspire positive change in the beauty industry, making it a standout choice for those seeking practical and effective beauty solutions.