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Shunde is a modern yet traditional city in China and is located in the cultural hinterland of the Guangdong Province in the Pearl River Delta. Because of its geographical location, rivers are intertwined, and the aquatic natural resources are rich, it has been known as “The Hometown of Fish and Rice” and it is where Advance Denim started. Advance Denim was found in 1987 and has the distinction of being the oldest denim mill in China and today, with over 1,100 employees, supplies denim to renowned brands around the globe. ‍ In the development of more than 30 years, we have always adhered to the principle of protecting the environment and recycling resources as the prerequisite for development. Today we are moving forward to establish a new production model with environmental protection as the focus while keep elevating our innovation and quality at the same time.

Advance Denim has a passion for denim and through commitment and constant innovation we will design the next great denim that will fulfill our customers denim dreams and exceed our customers’ expectations while always staying true to denim.

SUSTAINABILITY Sustainability is in our DNA, it is an inherent part of ADVANCE DENIM.We value the coexistence of human and environment and will continue to try everything we can to preserve and protect the environment that we rely on. We have set the aggressive strategic plan of using over 90% of Green fibers in our product line by 2023.