abasic

Abasic SA is the visionary entity behind the globally recognized fashion brand Desigual. Since its inception in 1984 by Thomas Meyer, Abasic SA has been at the forefront of promoting a distinctive and joyful approach to fashion. With its headquarters nestled in the vibrant city of Barcelona, the company has cultivated a reputation for its eclectic designs, characterized by exuberant prints, kaleidoscopic colors, and innovative patterns.

Brand Philosophy Desigual, under the stewardship of Abasic SA, operates on the philosophy that fashion should be fun, expressive, and personal. The brand's tagline, "Life is Cool," encapsulates its mission to infuse life's everyday moments with optimism and Mediterranean flair. This ethos is evident in every collection, which invites individuals to celebrate their uniqueness through fashion.

Global Reach Abasic SA has successfully expanded Desigual's presence to over 100 countries, establishing a robust retail network and a significant online footprint. The company's dedication to accessibility and customer experience is reflected in its multi-channel distribution strategy, ensuring that Desigual's vibrant offerings are within reach of fashion enthusiasts worldwide.

Innovation and Creativity The company's headquarters, known as the Desigual Building, is a testament to Abasic SA's commitment to fostering creativity. The space is designed to inspire its employees and serve as a hub for innovation, mirroring the brand's dynamic and unconventional spirit.

Sustainability Efforts Abasic SA is deeply committed to sustainability and ethical practices. Desigual's initiatives, guided by the company, focus on reducing environmental impact and promoting responsible consumption. The brand's efforts include sustainable material sourcing, waste reduction, and supporting global sustainability standards.

Cultural Impact Through Desigual, Abasic SA has not only made a mark on the fashion industry but has also influenced popular culture. The brand's unique aesthetic and inclusive approach resonate with a diverse audience, encouraging self-expression and a celebration of diversity.

In essence, Abasic SA's Desigual is a cultural icon that stands for creativity, diversity, and sustainability. It continues to inspire fashion lovers around the world with its bold and spirited designs.