Zegna

Zegna, established as a fabric maker in 1910, has grown to become a symbol of luxury and a leading global menswear brand. The brand's journey began over a century ago, and today, under the artistic direction of Alessandro Sartori, it continues to evolve and embrace new chapters in its storied history. The Zegna Group, which encompasses the brand, has always been about the journey rather than the destination, a philosophy that is reflected in their updated brand mark. This mark, a graphic representation of the brand's path, is now an integral part of every collection they create, symbolizing the brand's identity, history, values, and future intentions.

The modernized logo, with its contemporary font, encapsulates Zegna's forward-looking vision while celebrating the family heritage. The brand's evolution has been marked by a commitment to tailoring craftsmanship, now directed towards luxury leisurewear to reflect the changing world. This shift is part of the brand's agenda to blend practicality and pragmatism with tradition, catering to the needs of the modern man.

Zegna's story is one of innovation and ethical responsibility, rooted in the natural world and expressed through Italian craftsmanship and material expertise. The brand's stewardship has passed down through four generations of the Zegna family, ensuring that the legacy of quality and pioneering spirit remains strong. As Zegna continues to expand globally, with stores from Milan to Shanghai, it maintains a presence that feels at home anywhere in the world.

The brand's commitment to style and innovation has led to the creation of new style codes and a continuous redefinition of how to dress the modern man. Inspired by the journey so far, Zegna moves forward, weaving a forest, a community, and a new style of life into the very fabric of its being. The road from sheep to shop has been a testament to enduring style and over 110 years of innovation, with Zegna remaining firmly rooted in the possibilities of tomorrow.