Ylaé: A SAMR Analysis

Situation

Ylaé is a French cosmetic brand established in 2010, specializing in natural and organic products. The brand is recognized for its commitment to using French raw materials and has been certified Cosmos Organic by Ecocert.

Action

Ylaé has taken several actions to ensure the quality and sustainability of its products:

• Product Development: Offering a range of skincare items such as day creams, eye contour creams, and serums, all made with natural ingredients like bamboo powder, hazelnut oil, and Chlorella Vulgaris.
• Eco-Friendly Packaging: Implementing eco-conscious packaging solutions using cardboard and vegetable inks, as well as glass or polypropylene containers.
• Consumer Experience: Emphasizing the sensory experience in their products to enhance consumer satisfaction.

Measurement

The effectiveness of Ylaé's actions can be measured by:

• Product Reviews: Customer feedback and reviews on the sensory experience and the results after using Ylaé products.
• Certifications: The Cosmos Organic certification by Ecocert serves as a measure of the brand's commitment to organic and natural ingredients¹.
• Environmental Impact: The adoption of eco-friendly packaging reflects the brand's measurement of its environmental footprint.

Result

As a result of its actions, Ylaé has:

• Established a strong brand identity rooted in natural and organic principles.
• Gained a loyal customer base that values the brand's commitment to quality and sustainability.
• Contributed positively to the environment by minimizing packaging waste and using sustainable materials.

Ylaé continues to thrive as a brand that not only cares for the skin but also for the planet, offering products that are a testament to the power of natural ingredients and responsible production practices.