Yes Friends

Yes Friends is a clothing brand that stands out for its commitment to affordability, ethical production, and sustainability. The brand was born out of a desire to make ethical clothing accessible to everyone, challenging the notion that fair trade and environmentally friendly products have to be expensive. They have managed to debunk the myth that ethical practices in fashion necessarily lead to high costs. By adopting a business model that relies on large scale production and small margins, similar to wholesale buying, Yes Friends is able to offer its products at prices comparable to mainstream clothing.

The brand's journey began in 2021 with the launch of a sustainable and ethical T-shirt priced at the cost of a pint in London. This initiative was met with overwhelming support, selling over 4,000 T-shirts in the first month alone. The success of Yes Friends caught the attention of the media, leading to features in prominent news outlets like The Guardian, The Independent, and Sky News. The brand's impact has grown since then, with new collections being released, bonuses being paid to garment workers, and significant reductions in CO2 emissions achieved through the use of organic cotton.

Yes Friends operates with transparency and a clear mission to transform the fashion industry. The brand's products are made in a solar-powered factory in India, ensuring that the production process is not only ethical but also environmentally friendly. The use of organic cotton benefits not just the planet but also the farmers and the consumers' skin. The brand's commitment to ethical practices extends to its workers as well, with a pioneering bonus scheme in place to ensure that garment workers receive excellent wages.

The story of Yes Friends is one of innovation and community. It's a narrative about how a simple idea can grow into a movement with the right approach and support. The brand's founders have shared their journey openly, from the initial concept to the challenges faced and the milestones achieved. This openness has fostered a strong connection with their customers, who are not just buyers but also advocates for the brand's mission.

In summary, Yes Friends represents a new wave in the fashion industry, one that prioritizes people and the planet without compromising on price or quality. The brand's ethos is a testament to the possibility of running a successful business while making a positive impact on the world.